Environmental activists put up mock Galp advertisements in Lisbon on April Fool’s day, as a part of international initiative #CleanGasIsADirtyLie | Greensavers (PT)

Environmental activists put up mock Galp advertisements in Lisbon on April Fool’s day, as a part of international initiative #CleanGasIsADirtyLie | Greensavers (PT)

In several European cities, activists turn to advertising to kick it to the oil and gas industry — and here in Portugal, the industry is kicking back.

Activists in Lisbon turned to advertising posters to play an April Fool’s joke on one of Portugal’s largest companies, the oil-and-gas behemoth Galp, according to Greensavers.

“Our future is CO2lonialism” and “more profit, fewer people,” the posters read (translation ours). That’s in reference to Galp’s energy projects in Mozambique and the recent closure of its Matosinhos refinery.

As you can imagine, Galp isn’t happy one bit: the company says the activists’ prank is a “malicious action” that “denigrates” the company’s image — and is reportedly taking legal action against them, according to Público.

Meanwhile, similar campaigns took place in cities around the world:

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